Is Elon Musk OK?
I wouldn’t be surprised if one day in the not-so-distant future, we all tap on the Twitter icon, and the app fails to load. Ever since Elon Musk took over the company, he has experienced a series of farcical face plants that demonstrate that he knows next to nothing about the workings of the company he bought for an astronomical $44 billion. Every large organization has dark corners and hidden institutional knowledge that outsiders may never fully grasp. That’s not what is driving the chaos of Musk’s leadership at Twitter. As evidenced by his demand that engineers boost his tweets, being among the most popular posters on the site seems to be one of Musk’s goals. There is a huge amount of personal ego riding on this for Musk, and this playing out on the app and translating into high levels of engagement seems to be vitally important to him. He has gotten into it with former employees on the site and even mocked a disability and named it as a good reason for a firing. The employment lawyers likely got into his ear, and Musk apologized. These and other incidents have produced months of upheaval and drama and demonstrated the Twitter CEO’s lack of discipline and self-control. This all leaves me wondering: Is Elon Musk OK?
I don’t think he is because each of his ego-induced paroxysms at Twitter exposes him as a spectacular bungler — a huge blow to his massively inflated ego. I won’t lie and say some of the mess hasn’t…
